Survey spurs marketing to implement better comunication tools « New Jersey State Library Marketing News

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Survey spurs marketing to implement better comunication tools

February 29, 2008 by nancydowd

Thanks for taking the time to help us out with the NJSL marketing survey. What a great turnout- we had nearly 400 people respond. Wow!

We had an idea that there were some communication problems on our end, but boy did that survey say it LOUD AND CLEAR. So in answer to the question of how the marketing department did in our communication to the field about our campaigns … Not so good.

The good news is we are setting up a few communication tools that should start to solve the problem. This web page is one of those tools. We’ll be posting marketing news here on a continual basis. Don’t worry, we did listen to you when you said you wanted us to communicate via email and listservs. We are in the process of creating a marketing listserv that will allow us to email you directly when we post something here. We will also be posting a notice on the library listservs.

Oh and this is the Three Reasons PSA. Information Today awarded the full version the InfoTubey Award- we were one of five in the nation! We also adapted it into a 60 second video that is being shown on Public Access TV stations throughout NJ. (Thanks Michelle Reutty for putting us in touch with them.)

To post to your website go to: http://www.youtube.com/watch?v=XUBZdlj4Ulo and
copy the “embed code” then paste to web site or blog. Easy, yes?

FREE OFFER TO PERSONALIZE THE VIDEO FOR YOUR LIBRARY
If you would like me to personalize the 60 second version with your library’s name and web site let me know. I will personalize videos for the first 50 people who email with a request. Email me at ndowd@njstatelib.org and put “Personalize a video for my library” in the subject line. I’ll post on YouTube and send you a Quicktime file!

Again- thanks for your input! -Nancy

Posted in Marketing Surveys | 11 Comments

11 Responses to “Survey spurs marketing to implement better comunication tools”

on March 3, 2008 at 7:56 pm1 Philip Israel

Thank you. I hope that Westfield Memorial Library is one of the first 50.
on March 3, 2008 at 8:40 pm2 Susan Permahos

This is great. Sign us up! Thanks.
on March 3, 2008 at 9:11 pm3 Allan Kleiman

Hi Nancy–

Thanks for the great work on this project. We would love to have this as part of our website for promotion.

We are also experimenting with a info board on Powerpoint running at our Circulation Desk. I’d like to be able to show that there, too!

–Great job,
Allan
(Allan M. Kleiman)
Old Bridge Public Library
on March 3, 2008 at 10:35 pm4 Alka Bhatnagar

Hello Nancy,
What a great step in the right direction. We “Shy” librarians have an immediate need to familiarize with and adapt current marketing trends.
Looking forward to your insights.

Alka Bhatnagar
Camden County Library
on March 4, 2008 at 12:33 am5 Nancy Dowd

I’m so excited by the response from everyone! Love the circulation desk idea Allen. someone else mentioned they wanted to run it on th computers in the library. All great ideas. Of course you’ll want to use it as an intro to your next Council or Board meeting
on March 4, 2008 at 3:21 am6 Richard Schubach

I would like to use it on my e-board at school. Think it might get some thinking along the lines of pod casts and video also promote the library.

Educationally yours,

Richard Schubach
rschubach@aol.com
on March 4, 2008 at 1:31 pm7 Patricia Bruder

Great job, Nancy! Looking forward to seeing additional “social marketing” ideas that promote libraries.
To read is to live!
on March 5, 2008 at 7:10 pm8 nancydowd

Thanks Pat!
on March 5, 2008 at 9:20 pm9 Pat Vasilik

A website for just marketing ideas will be great! Thanks for hard work, Nancy.
on March 6, 2008 at 2:29 pm10 Joan Taub

Nancy: Great job! Please count us in the first 50 (if we are!) Joan
on March 15, 2008 at 2:54 pm11 Gian Hasija

Great Idea!
Please sign us up. Thanks.

Gian
—–

Gian Hasija
Bloomfield Public Library