Wait until you hear the compelling stories our librarians are creating!

So far the New Jersey State Library have conducted five marketing workshops on how to create a compelling story and they are going great. Helen Snowden from Camden County Library thought the one she attended was a great way to learn to tell stories librarians hear everyday. We’ve heard others describe them as “inspirational” [...]

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Getting stories from your customers

We’ve been talking about how to collect stories from your customers at “The Art of Telling a Compelling Story” workshops. Many of you have already collected a ton of stories as part of Snapshot Day and with the help of the workshop are working on using them to effectively convey a bigger message for their [...]

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Registration is open for Shanachies Live!

You heard that the Shanachies were coming to New Jersey. Now you can register for this once-in-a-lifetime opportunity to hear about the library that aims to be “The most modern library in the world.”
The event will be held on April 3 at the Monmouth University, 10 a.m. – 1 p.m.
For more information and to [...]

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New Media Marketing Program at Princeton

Janie Hermann just emailed to let me know about a fantastic program she has booked at Princeton Public Library. If you are even close to Princeton on March 3, 7 pm, try to get over.
Forbes.com’s new media expert Alison Woo, co-author of the book How to Say It: Marketing with New Media: A Guide [...]

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Does your library check out unusual green items?

Well folks, ALA is at it again, this time they are working with MSN!
Here’s the message from Macey. If you get in touch with her would you copy our media specialist Gary Cooper at gcooper@njstatelib.org? He might be able to repackage it for the NJ media. Thanks!-Nancy Dowd
I just got a call from [...]

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New commercials launched

WORKING AGAIN
This is the second commercial that NJSL has produced. Special thanks to Tonya Badillo for contributing the story about her customer and the wonderful folks at Cherry Hill Public Library including Katie (for pulling it all together) and our star actors, Meghan and Greg. -Nancy
Air Time Schedule of both Commercials [...]

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NJSL launches new commercial

JOB HUNTING
Here’s one of the two commercials NJSL produced highlighting how libraries are helping our customers get jobs in these tough economic times. Look for it on NJN! -Nancy

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The Shanachies are coming to New Jersey

The Shanachies are coming to New Jersey
April 3, 2009 – REGISTRATION IS NOW OPEN!

This will be an once-in-a-lifetime opportunity for you to hear about the library that aims to be “The most modern library in the world.”
In late 2007, Erik Boekesteijn and Jaap van de Geer, librarians from DOK, the “library concept center” [...]

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Seth Godin: The difference between a show and a story

From Seth’s blog:
“Marketing is telling a story that sticks, that spreads and that changes the way people act. The story you tell is far more important than the way you tell it. Don’t worry so much about being cool, and worry a lot more about resonating your story with my worldview. If you don’t have [...]

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Why market with videos?
Thought you might enjoy this presentation I gave last year defending the use of videos. Enjoy! -Nancy

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