It’s estimated that over 40 million eReaders will be sold by the end of the holiday season. Your library is positioned to capitalize on this trend by letting people know you have eBooks and helping them to learn how to use their devices to download your eBooks.
Alison Circle has shared the strategy Columbus Metropolitan Library is using. It’s simple and direct. I love the idea of the genius bar. Even if you don’t have a selection of readers, you could set up a genius bar where people could bring their readers in for a demonstration. There are fantastic videos already made that you can utilize on your webpage. There are lots of ideas, but it all starts with defining your audience and setting out a plan. Alison’s is outlined below, what’s yours?
1. Use the website as a point of sale to answer customer’s questions. Target audience to new eBook owners looking to download books. Focus on select readers that are compatible with the library’s e-book content. Build webpages to answer customer’s questions.
2. Promote through Facebook by engaging customers in conversation with polls and promoted content. Send an email to selected zip codes to heighten awareness and post a video wherever possible.
3. Establish a Genius Bar at two of locations with mobile display tables and seven eReaders that are compatible with the library’s eBooks to give customers a hands-on experience. Customers can even bring their own device.
4. Educated staff on the devices with training videos.
Please leave a comment here and share the things your library is doing to promote your eBooks so everyone can benefit. Thanks! –Nancy