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Archive for the ‘Solving Life’s Little Problems’ Category

The New Jersey State Library and New Jersey Library Association celebrated the winning entries of the 2009 “Tell Us Your Story” contest today at the New Jersey State Museum auditorium. Congratulations to the winning entries: First Place: Cape May County Second Place: West Deptford Public Library Third Place: Cranbury Public Library, Ocean County Library and [...]

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Just because the contest is over doesn’t mean the campaign to collect stories about your customers have ended. In a sense, we have only just begun! Anyone reading the news about libraries knows that communities around the nation are facing tough choices and funding for libraries is being slashed. From here on you’ll want to [...]

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We have all been talking about Word of Mouth marketing and how important iti is for our customers to spread the word for us. This is a perfect example of WOMM in action: Anna Fenerty works in circulation at the Mount Laurel Library. When she went to get a manicure three ladies were getting their [...]

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Videos are a great way to communicate your library’s value to your customers, so why not create your own? Plus if you create a digital story by June 1 and you could win a visit from StoryCorps (valued at $5000), an HD video camera or a Flip camera! But you must hurry because the deadline [...]

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The New Jersey State Library has created two commercials designed to promote how libraries are helping our customers during tough economic times. We are running them on NJN, public access channels and Comcast and now are offering your library the opportunity to use them on your site too. Just click on the video to get [...]

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We talked about the importance of storybanks during the “Art of Telling a Compelling Story” workshops, this call from NPR is a perfect example of how valuable they are to libraries. If you have a story to contribute email Katie Davis at KDavisDC@aol.com. NPR is looking for stories to air on April 30. NPR’s Latino [...]

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The deadline for the Digital Story contest is coming up on June 1. Step-by-step instructions and a video on how to use Photo Story 3 are posted on the “How to Use Photo Story 3” page above. We are looking for stories that demonstrate how your library is transforming lives. The winning library will receive [...]

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Erik Boekesteijn and Jaap van de Geer, librarians from DOK, the “library concept center” came to New Jersey. What an inspirational event! We will post details from the presentation this week but meanwhile take a peek at some photos we posted on Flickr. Amy Kearns posted a video demonstrating Augmented Reality that Erik and Jaap [...]

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As part of the NJ statewide marketing and advocacy campaign, “Solving Life’s Problems” NJSL and NJLA have posted signs at booths along the Turnpike and Parkway. They are creating quite a marketing buzz so make sure you have your posters up in your library and plenty of rack cards to give out to your customers [...]

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So far the New Jersey State Library have conducted five marketing workshops on how to create a compelling story and they are going great. Helen Snowden from Camden County Library thought the one she attended was a great way to learn to tell stories librarians hear everyday. We’ve heard others describe them as “inspirational” and [...]

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