We need your stories!

Dear Colleagues,
Thank you for showing your commitment to becoming better marketers by reading this blog or attending our bootcamp, workshops or programs over the past year. We are putting together promotional pieces to share with the Governor and legislators and we don’t want to leave out any library.
We need stories about people who used [...]

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Tell Us Your Story Update

On behalf of the New Jersey State Library and the New Jersey Library Association, I would like to thank all of the incredible people who participated in the “Tell Us Your Story” campaign. We were delighted to have had hundreds of librarians attend the marketing boot camp and special programs, and then hundreds more learn [...]

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Libraries in a Networked World

Saw this at Library Bytes and thought you’d enjoy mulling over the ideas it presents.

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Video Contest Submissions with the judges

We have received the submissions for the video contest portion of our campaign and they are fantastic!!! The judges have them and the announcement of the winners will be made June 29. Good luck to all of the libraries that are participating! -Nancy

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Digital Story Deadline is Almost Here!

To submit your digital story and have the chance to win a $5000 visit from Story Corps- just fill out the director’s release form, send it to us and download your video to YouTube! Can’t wait to see your stories! -Nancy
Marketing Blog: http://nancydowd.wordpress.com/tell-us-your-story/
Deadline is June 1
Questions? Nancy Dowd email: ndowd@njstatelib.org

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A Library Success Story: Developing Good Library Relationships

This story by Tara Sullivan, Children’s Book Evaluator, Long Branch Public Library, is a powerful reminder that you never know when an interaction will be “the one” that grows into a relationship. Thank you to Ingrid Bruck for sharing it with us.
“While evaluating the Central Jersey Library Cooperative children’s books, one in [...]

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Need a new logo?

When Mt. Laurel Library needed a new logo they put it out to the community by sponsoring a contest. They had an incredible response from very talented designers. And the result? A great new logo! The key to sponsoring a contest like this is to make sure the award amount provides incentive and attracts high [...]

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Get clean from the inside out with Soul Wow! Go to SoulWow.com! Offer Extended!
This is real! Talk about the power of video … they actually reported an increase in interest and are thinking about using it for future campaigns. Only 2 months until your digital story/videos are due for the contest. [...]

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Getting stories from your customers

We’ve been talking about how to collect stories from your customers at “The Art of Telling a Compelling Story” workshops. Many of you have already collected a ton of stories as part of Snapshot Day and with the help of the workshop are working on using them to effectively convey a bigger message for their [...]

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Why market with videos?
Thought you might enjoy this presentation I gave last year defending the use of videos. Enjoy! -Nancy

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