The NJ State Library has rolled out the NJ Library Champions public awareness campaign that promotes the value of NJ libraries. It supports the NJ Library Association’s effort enlisting people to support libraries by becoming a NJ library champion.
Official Website: http:www.njlibrarychampions.org
NJ LIBRARY CHAMPIONS:
AUTHORS
• Judy Blume
• Janet Evanovich
• Michael Connelly
• Chris Andersen
ATHLETES
• A.J. Burnett, NY Yankees
• Justin Tuck New York Giants Football/ 2008 Pro Ball
• Zach Parise, New Jersey Devils
• Devin Harris, NJ Nets
• Cheri Blawet- Paralympics Gold Medalist
• Lauryn Williams- USA Track and Field – Olympian
• Trent Cole- Philadelphia Eagles
• Kofi Kingston, WWE
• Jonathan Lee Iverson, Ringmaster, Barnum’s FUNundrum®
• Jim Dowd, Super Bowl Champion
• Joe Theismann, Super Bowl Champion
• Greg Schiano, Rutgers Football Coach
PARTNERSHIPS: CONTESTS AND EVENTS
WINTER 2009-2010 LOOK FOR NEW CONTESTS THIS SUMMER AND FALL
MEADOWLANDS PARTNERSHIP
The New Jersey State Library and the Meadowlands Sports Complex have partnered to promote the valuable role reading plays in helping everyone succeed in life. Your customers can be entered into a drawing to win four free tickets to various events by filling out an online form with the name of a book they have read at http://njlibrarychampions.org
Prizes include tickets to these family shows at the IZOD Center: Monster Jam, Harlem Globetrotters, Nuclear Cowboyz Freestyle Motocross, Ringling Bros. And Barnum & Bailey FUNundrum, Smucker’s Stars on Ice and Nets games. This is an excellent opportunity to conduct outreach to families in your communities through community groups, businesses and schools.
Libraries will receive large color posters. If you would like more to distribute please contact Gary Cooper gcooper@njstatelib.org
FLYERS FOR LIBRARIES TO PRINT Download this flyer to display in your library or distribute at schools, community centers, local businesses, etc.
TOOLS FOR LIBRARIES
BADGES FOR WEB LINKS
Add a web link to njlibrarychampions.org on your library’s site! We’ve created badges for all the champions so you can have choice. Click here to get the files.
WEB SITE
The State Library has created a beautiful site featuring famous NJ library champions and key advocacy messages. We are also adding fun trivia games and a section where people can win free prizes by entering the latest book they read. Winning entries will be drawn randomly. Viewers are invited to sign up to become a NJ Library Champion with NJLA.
ORDER POSTERS FOR YOUR LIBRARY
NJSL will send your library free posters to display. Order here.
FREE POSTERS TO GIVE TO YOUR CUSTOMERS
Get the excitement going in your library. We’ll send you 10 free posters to give away as prizes! Order your posters here.
PULL UP BANNERS
The State Library can lend you a 6′ pull up banner of Justin Tuck, Trent Cole, A.J. Burnett or Zach Parise for you to use as part of your outreach efforts. If you would like to to order your own banners we can send the official design your printer. Email Gary Cooper gcooper@njstatelib.org
SPECIAL EVENTS
Sometimes our sponsors can provide special events for libraries that meet certain distance or size requirement. Jersey City Public Library hosted a Harlem Globetrotter and Hasbrouck Heights Library is hosting the ringmaster from FUNUNDRUM. We will be contacting libraries directly as these opportunities come about.
ADVERTISING
The State Library has secured billboards in north and south Jersey and media spots on Path train station platforms. The combined venues will have a media reach of over 5 million impressions. (See the list of locations below.) This first wave of media will be targeted to people “on the go” who are either traveling in their cars or on the trains. There will be a mobile-based call to action asking people to text “Champion” to 51684 in order to receive more information about the campaign.
Billboard Locations:
• Trent Cole: Rts 40/322 1.4 Miles W/O Atlantic Ave (Facing West)
• A.J. Burnett : NJ Turnpike @ MM 109.4 .5 miles N.O Exit 15W- Western Spur (Facing North)
• Justin Tuck: NJ Turnpike @MM 116.2 N/O Exit 18W Western Spur (Facing North)
• Zach Parise: NJ Turnpike N/O Exit 16E @ I-495 (Facing South)
Path Trains:
A 15 second video montage featuring Justin Tuck, A.J. Burnett and Zach Parise as NJ Library Champions with their quotes will run on 32’ and 42’ screens at six stations heavily trafficked by NJ commuters. These daytime spots will run during December and February for a total of over 3 million impressions including key rush hour viewing times.
If you see the billboard or video be sure to take a picture and send it to us: gcooper@njstatelib.org
Thanks- Nancy
[...] 26, 2010 by nancydowd We need your help. As you know, incredible people have volunteered to be a NJ Library Champion. In the world of corporate sponsorships, that support translates into hundreds of thousands of [...]