http://marketing.njstatelib.org/

Effective Market Research Techniques
February 24, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/972601954

Behind every great marketing effort lies a robust research component that allows organizations to make decisions based on data instead of instinct. This session will cover the following topics:

-Defining research goals

-Primary research vs. secondary research techniques

-Qualitative vs. quantitative techniques

-Survey design and analysis

-Sharing research results across the organization and your community

-How to apply research efforts to organizational goals and initiatives

Session 2: Customer Segmentation
March 24, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/355902995
Session Two builds upon the first session by provided a detailed way to assess and size your library service area, with a particular focus of community members who are existing library users. If you know who is using the library and how they are using it, you can tailor facilities, collections and programs to their needs and prioritize the audiences that directly align with mission-critical goals. The webcast covers the following topics:

-Defining customer segmentation

-Sizing and assessing your library service area

-Segmentation tools and techniques

-Examples of how libraries are using this information to manage collections, design facilities, align programs and services, and target marketing and communication efforts

Session 3:Product and Service Development
April 14, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/151054891

Financial and human resources are limited, and in some cases, shrinking for many libraries. This session provides a framework to assess, manage, enhance and add programs and services to serve targeted audiences most effectively. This approach provides libraries the ability to dedicate resources toward efforts that align with mission-critical goals and deliver community impact. Session topics include:

-Benefits of building a structured product and service development process

-Tips for evaluating existing programs and services

-How to “sunset” or end programs and services that no longer align with library priorities

-New product development tips and techniques

Session 4: Case Study – Bringing it All Together
May 26, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/756935931

The final session ties the three previous sessions together with a case study that centers on the question “What type of job help services would best serve my library to its full advantage?” The session will cover:

-Primary and secondary market research techniques used to size the potential market of job seekers

-Segment and prioritize the market to determine different needs of job seekers

-Assess current offerings and determine gaps based on needs

-Define new offerings and build roll out plan

Presenter: Sandra Swanson
Sandra Swanson is principal and chief operating officer of OrangeBoy, Inc., a research and analytics firm headquartered in Columbus, with offices in Portland. One of OrangeBoy’s key library clients includes the Columbus Metropolitan Library (CML), Library Journal’s 2010 Library of the Year. Sandra works closely with Alison Circle, CML marketing director and author of The Bubble Room, a library marketing blog on Library Journal. OrangeBoy played an instrumental role in helping CML identify and prioritize customer segments based on library behaviors and uses. CML used this information to formulate its strategic plan and guide the organization for the past five years.

In addition to its work with CML, OrangeBoy’s partial library client list includes Santa Clara County Library, the Public Library of Cincinnati and Hamilton County, Multhomah County Library, and Cuyahoga County Library. OrangeBoy has presented at the Public Library Association, California Library Association, Ohio Library Council, The Library Journal Director’s Summit, and numerous library boards, management teams and staff training sessions.

Prior to joining the firm in 2001, Sandra worked as a product manager for LEXIS-NEXIS, where she developed one of the company’s first Windows-based search products for end users. Sandra received her MBA from Capital University and a B.A. in Communications from The Ohio State University.

Dear Colleagues,

I have long believed that authors are natural allies of libraries. Especially in these challenging times, they understand the key role that libraries and library staff play in the economic, social and educational fabric of our nation. They can speak passionately on the importance of not only sustaining, but increasing support for libraries. My presidential initiative, “Our Authors, Our Advocates: Authors Speak Out for Libraries,” is a new campaign that enlists America’s authors to become articulate and powerful spokespeople for libraries.

Please help fuel the national dialogue on America’s libraries. Spread the word. These public services announcements are available for placement on your library’s website and for sharing with your library’s advocates.

“Our Authors, Our Advocates” just launched at the ALA Midwinter Meeting. Stay tuned for more to come throughout the year. Visit www.ourauthorsouradvocates.org .

Thank you,

Roberta Stevens
2010-2011 President
American Library Association

The exhibits were developed by Nextbook, Inc., a nonprofit organization dedicated to supporting Jewish literature, culture and ideas, and the ALA Public Programs Office, with funding from Nextbook. The national exhibit tours have been made possible by grants from the Charles H. Revson Foundation, the David Berg Foundation and the Nash Family Foundation, with additional support from Tablet Magazine: A New Read on Jewish Life.

Libraries are invited to apply to host a traveling exhibition on one of three subjects:

1. In a Nutshell: The Worlds of Maurice Sendak
Based on a major retrospective exhibition created by the Rosenbach Museum & Library, Philadelphia, this exhibit reveals the push and pull of New and Old Worlds in Sendak’s work and shows how Sendak’s artistic journey has led him deeper into his own family’s history and his Jewish identity.

2. Emma Lazarus: Voice of Liberty, Voice of Conscience
In this exhibit, a vital woman is brought to life in all her fascinating complexity. Viewers see Lazarus’s place in history as a poet, an activist and a prophet of the world we live in today. The exhibit traces her life, intellectual development, work and lasting influence.

3. A Fine Romance: Jewish Songwriters, American Songs, 1910-1965
Illustrated with colorful posters from Broadway shows and photographs of composers, singers and the casts of hit musicals and films, this exhibit highlights the lives and works of Irving Berlin, George and Ira Gershwin, Harold Arlen, Jerome Kern and a host of other Jewish songwriters who wove the American songbook deep into the fabric of American culture.

Successful applicants will host one traveling exhibition for a six-week period between April 2011 and February 2012 and receive programming and technical support from the ALA Public Programs Office. Participating libraries are expected to present at least two free public programs for adults on themes related to the exhibitions. All showings of the exhibition must be free and open to the public. Each of the exhibits requires at least 200 square feet of display space.

More information about the exhibitions, including guidelines and the online application, is available at www.ala.org/jewishartists . With questions, contact the ALA Public Programs Office at publicprograms@ala.org.

Alison Circle has shared the strategy Columbus Metropolitan Library is using. It’s simple and direct. I love the idea of the genius bar. Even if you don’t have a selection of readers, you could set up a genius bar where people could bring their readers in for a demonstration. There are fantastic videos already made that you can utilize on your webpage. There are lots of ideas, but it all starts with defining your audience and setting out a plan. Alison’s is outlined below, what’s yours?

1. Use the website as a point of sale to answer customer’s questions. Target audience to new eBook owners looking to download books. Focus on select readers that are compatible with the library’s e-book content. Build webpages to answer customer’s questions.

2. Promote through Facebook by engaging customers in conversation with polls and promoted content. Send an email to selected zip codes to heighten awareness and post a video wherever possible.

3. Establish a Genius Bar at two of locations with mobile display tables and seven eReaders that are compatible with the library’s eBooks to give customers a hands-on experience. Customers can even bring their own device.

4. Educated staff on the devices with training videos.

Read her entire post, it shows you the videos they created and will give you all the details you need.

Please leave a comment here and share the things your library is doing to promote your eBooks so everyone can benefit. Thanks! –Nancy

Contacts:
Nancy Dowd, Director of Marketing Email: ndowd@njstatelib.org
Gary Cooper, Media Specialist Email: gcooper@njstatelib.org

NJSL Marketing is charged with putting together the promotional campaign to help you publicize your library as a place for job seekers to get help. In this initial stage of planning we need your input as to what kind of materials you would want for your library. Would you take this quick poll and let us know what works best in your library?

We were thinking of creating a postcard that had a full color front. We’d keep the back blank so you could print out upcoming classes on stickers. You could mail them, leave in library or give out at outreach events. We were thinking this would give you the flexibility to keep the content specific to your library’s needs while getting a nice looking promotional piece. The other pieces are pretty standard. If you have a specific size poster that works best for you, please let us know that as well. We’ll be printing more than one item, so please check off as many as you like.

If you have any other suggestions please feel free to leave a comment or email me directly [ndowd@njstatelib.org]

Thanks! –Nancy

I’ll be posting the initial designs here soon!

Would our champion like to be a statewide library champion? Forward the photo, name and quote and we’ll post them to the NJ Library Champions page!

TEMPLATES

NJ LIBRARY CHAMPIONS POSTER TEMPLATE [LETTER SIZE]

NJ LIBRARY CHAMPIONS POSTER TEMPLATE [11" * 17"]