This video was made by a teen at Highland Public Library to promote upcoming Improv workshops. Very cool. If you want to figure out how to make a video for your library, NJLA’s IT section is sponsoring a session at NJLA Conference where I’ll be showing some neat library videos AND give you some easy to follow steps to make your own videos! NJLA Session: Libraries Gone Wild - 9 .a.m. - May 1.
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Thanks for taking the time to help us out with the NJSL marketing survey. What a great turnout- we had nearly 400 people respond. Wow!
We had an idea that there were some communication problems on our end, but boy did that survey say it LOUD AND CLEAR. So in answer to the question of how the marketing department did in our communication to the field about our campaigns … Not so good.
The good news is we are setting up a few communication tools that should start to solve the problem. This web page is one of those tools. We’ll be posting marketing news here on a continual basis. Don’t worry, we did listen to you when you said you wanted us to communicate via email and listservs. We are in the process of creating a marketing listserv that will allow us to email you directly when we post something here. We will also be posting a notice on the library listservs.
Oh and this is the Three Reasons PSA. Information Today awarded the full version the InfoTubey Award- we were one of five in the nation! We also adapted it into a 60 second video that is being shown on Public Access TV stations throughout NJ. (Thanks Michelle Reutty for putting us in touch with them.)
To post to your website go to: http://www.youtube.com/watch?v=XUBZdlj4Ulo and
copy the “embed code” then paste to web site or blog. Easy, yes?
FREE OFFER TO PERSONALIZE THE VIDEO FOR YOUR LIBRARY
If you would like me to personalize the 60 second version with your library’s name and web site let me know. I will personalize videos for the first 50 people who email with a request. Email me at ndowd@njstatelib.org and put “Personalize a video for my library” in the subject line. I’ll post on YouTube and send you a Quicktime file!
Again- thanks for your input! -Nancy
Posted in Marketing Surveys | 11 Comments »
The Blue Ribbon Task Force invited me to share some new trends in marketing at their meeting this morning. Great group! I can’t wait to hear the recommendations they are going to make to Norma. They are going to present their report at the State Library’s session at NJLA this April. Be the first to know!
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ProQuest has a complete marketing tool kit for academic and public libraries.
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For the past two years the State Library has been working with different marketing strategies to help libraries promote statewide services. While each campaign had its own successes, the 10 questions in this survey are designed to help us evaluate how we did in terms of reaching libraries. We are also looking for feedback about your experiences and thoughts about the campaigns. We thank you in advance for taking the time to fill out this survey. If you have any questions or would like to discuss something with me directly, please feel free to email me at ndowd@njstatelib.org
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The New Jersey State Library and INFOLINK are pleased to announce the winners of the statewide comic and YouTube video contest. Courtney Wu of Basking Ridge, NJ won for her 30 panel comic on the Bernardsville Public Library. Elena Ordille of Hammonton, NJ won for her YouTube video on the Atlantic County Library/West in Hammonton. Over 17,000 votes were cast!
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The New Jersey State Library is partnering with Barnes & Noble and the New Jersey Library Association to sponsor “Love Your Library” month in February 2008 to once again help fund the Statewide Summer Reading Program at all public libraries in New Jersey. Barnes & Noble will donate a percentage of every sale from every customer who presents a book fair voucher at any Barnes and Noble store in New Jersey during the month of February. The funds raised from this month-long event will benefit the children and young adults who participate in the 2008 Summer Reading Program. The theme of the 2008 Summer Reading Program is “Catch the Reading Bug” for the children and “Metamorphosis” for the teens.
Contact: Sharon Rawlins: srawlins@njstatelib.org
Posted in Statewide Events | Tagged Love your library month, New Jersey State Library, NJLA, Barnes & Noble, Summer Reading | No Comments »
