This campaign will help with both local and statewide advocacy for libraries. To have people all over New Jersey participate in this campaign with their local library, will create a powerful statewide advocacy base. During Year Two, the State Library will utilize the stories as part of the statewide public awareness campaign, “Solving Life’s Problems.” Your library could utilize these stories to advocate for your library on a local
level as well. Use the stories in as many creative ways as you can to tell your funders how much your residents value the library.
tories can be:
• Posted on your Web site and the town’s home page
• Shared with your funders during budget presentations to illustrate the success of
your services and how your library helps to transform lives
• Useful in one-on-one budget discussions or with budget committees reviewing
your budget submission
• Captured in an informal conversation to illustrate how your library affects one
person or many people, anytime you talk with a funder or potential funder
• Interesting to your audience when you speak at a community meeting, Rotary,
Chamber of Commerce, etc.
• Used in visual displays in the library so that all members can read/watch them
• Used in interviews with the press and in press releases sent out by your library
• Used as a source for sound bytes about your library and shared aloud in podcasts,
public events, whenever there is an occasion to have someone speak about the library
• Shared with cable TV stations as part of public programming or as
marketing opportunities
• Great to use in white papers on the need for library funding or as part of
grant applications
• Provide interest in annual reports, newsletters and statistical documents
• Shared with your Friends group to motivate and inspire them
