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Archive for the ‘Nj Champions’ Category


NJ First Lady invited Norma and a few of us involved with the NJ Library Champions campaign to attend a reception celebrating NJ Heroes. Our very own NJ Library Champion Zach Parise decided to join us, hurt knee and all. He was so gracious, posing for photos and even signing a picture the Morris High School Hockey Team sent us. Here are some other photos from the event.
Enjoy! -Nancy

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The Library Champion campaign continues …

1. NJ Library Champion Zach Parise is coming to the NJ State Library on May 25. He’ll read to the kids from the Katzenbach School, then will be presented with a proclamation from First Lady Mary Pat Christie. Fans will have a chance to meet with him from 1 to 2 pm. Zach is an incredible role model for children, teens and adults. We are extremely grateful for his support of NJ libraries and are honored that he and the First Lady will be here. If you’re in town, we’d love to have you come too! Feel free to share this information with your co-workers and customers. Our address is 185 West State Street, Trenton.

2. Curious George is coming to Clifton Public Library on May 21. This is the third free program the Meadowlands has sponsored as part of the NJ Library Champions campaign. The contest for free tickets to see Curious George has passed but here is a discount link for Curious George Live! People must use code LIBRARY to get the discount: http://www.ticketmaster.com/promo/7wi4vc .

3. We are partnering with NJLA’s Summer Reading Committee and the Meadowlands to offer families from your library the chance to win four free tickets to four different family events:

The Wiggles: August 17
Sesame Street Live: September 3-0- Oct. 3
Disney Live: November 12-13
Disney on Ice: November 23-28

These are great family shows. We suggest you use this contest on outreach events as a way to attract new families to your library and as a way to encourage children to register for Summer Reading.

HOW TO PLAY
Anyone can enter to win the free tickets. They just have to go to njlibrarychampions.org, click on “Contests”, and then fill out the online form. Deadlines for entering each contest is posted online. We’ll be drawing 25 families for each contest. We’ve taken care of all the administrative work for you. The State Library will choose the winners, send them tickets and let you know if any winners were from your library.

STATEWIDE ADVERTISING
We will be advertising this contest online at NJ.com and will seek to secure media placement on the state level but the true strength of this campaign is the personal connections you can make on the local level.

Here are some free tools we’ll be sending to your library:

MINI-POSTERS
• Place mini-posters on desktops, shelf end posts and at other high traffic areas
• Give out to local businesses or community centers
• We have plenty. Order more through email: Gary Cooper, gcooper@njstatelib.org

PRESS TEMPLATES
Send the press release we provide to your local newspaper letting them know your library is participating in the NJ Library Champions program. We’ve created a template on the NJSL Marketing Blog.

FREE BOOKMARKS
Distribute bookmarks at your outreach events, place in books that are checked out and at children’s activities.

WEB SITE njlibrarychampions.org
The NJ Library Champion Web site is the place where people can learn more about the champions, enter contests for great prizes and sign up to become library champions.

BADGES FOR YOUR WEB SITE
Add a web link to njlibrarychampions.org on your library’s site! We’ve created badges for all the champions so you can have choice. Get badges here: http://njlibrarychampions.org/badges

Please feel free to contact me directly with ideas, comments or questions. – Nancy

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The State Library is reaching out to people who are out of work and looking for jobs and letting them know they can get help at their local library. Look for a billboard on Route 29 and a series of commercials on NJN this month. We are encouraging all libraries to include the commercials on your web sites and include in any presentations you are making.

Download the commercials at: http://tinyurl.com/njslvideos

On April 10, we had the opportunity to speak about the library champions program to the 17,000+ spectators watching the NJ Devils game in the stadium and tens of thousands of fans watching the game on MSG and listening on their fan radio station.

Many of the families that use our libraries are sports enthusiasts. If you are looking for an effective outreach event, why not consider setting up an outreach in your community featuring Library Champion Zach Parisi. The Devils are number 2 seed and finals begin this week. Zach is one of the most loved players on the Devils team and we are sure his younger fans would love to get one of his posters. We can provide you with lots of Zach Parisi posters (while they last) to give out. Make it an outstanding outreach event and sign people up to become library champions!

Here’s the Devil’s schedule:

Game 1: Wednesday, 7:30 p.m., at Devils
Game 2: Friday, 7:30 p.m., at Devils
Game 3: Sunday, 6 p.m., at Philadelphia
Game 4: April 20, 7:30 p.m., at Philadelphia
Game 5*: April 22, 7 p.m., at Devils
Game 6*: April 25, TBD, at Philadelphia
Game 7*: April 27, 7:30 p.m., Devils
* If necessary

Our supply is limited please email Gary Cooper to get your posters: gcooper@njstatelib.org

QUESTIONS? Feel free to contact me directly. -Nancy 609-278-2640 x 122 ndowd@njstatelib.org

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NJSL wants to help your library promote your value and attract new champions. We just ordered a second batch of posters and are ready to get them out to you. Here’s how:

ORDER POSTERS FOR YOUR LIBRARY
NJSL will send your library free NJ Library Champion posters for you to display in your library.
Order here.

GET 10 FREE POSTERS TO GIVE TO YOUR CUSTOMERS
Get the excitement going in your library. We’ll send you 10 free posters to give away as prizes!
Order your posters here.

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The New Jersey State Library and the Meadowlands Sports Complex have partnered to promote the valuable role reading plays in helping everyone succeed in life. Your customers can be entered into a drawing to win four free tickets to various events by filling out an online form with the name of a book they have read at http://njlibrarychampions.org

Prizes in the upcoming months include tickets to these family shows at the IZOD Center: Monster Jam, Harlem Globetrotters, Nuclear Cowboyz Freestyle Motocross, Ringling Bros. And Barnum & Bailey FUNundrum, Smucker’s Stars on Ice and Nets games. This is an excellent opportunity to conduct outreach to families in your communities through community groups, businesses and schools.

Libraries will receive large color posters. If you would like more to distribute please contact Gary Cooper gcooper@njstatelib.org

FLYERS FOR LIBRARIES TO PRINT Download this flyer to display in your library or distribute at schools, community centers, local businesses, etc.

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The NJ State Library will be launching a community based public awareness campaign featuring role models as “Library Champions” from the sports and literary fields demonstrating how libraries have the power to transform people’s lives. Our “Library Champions” campaign will emphasize that libraries have the power to transform people’s lives by offering free and excellent reading and learning opportunities for everyone.

The State Library will provide your library with gorgeous full color 18 * 24″ posters (they will fit on the end caps).

To place your order go to: http://tinyurl.com/njchampions

Champions so far include:

AUTHORS
• Judy Blume
• Janet Evanovich
• Michael Connelly
• Chris Andersen

ATHLETES
• AJ Burnett, NY Yankees
• Kofi Kingston, WWE
• Justin Tuck New York Giants Football
• Zach Parise, New Jersey Devils
• Devin Harris, NJ Nets
• Cheri Blawet- Paralympics Gold Medalist
• Lauryn Williams- USA Track and Field – Olympian
• Joe Theismann, , NJ native
• Trent Cole- Philadelphia Eagles
• Jim Dowd, retired, Stanley Cup Champion

We are still trying to secure a Phillies player.

We are developing a beautiful Web site that will have more information about the champions and important information about what why libraries are valuable to our communities. We encourage libraries to have their customers become champions too and will have a link for them to sign up with NJLA. We will also be providing a web icon for you to place on your sites.

We have secured four billboards, one in south Jersey and three along the NJ Turnpike that will run November through February. We wil also be running ads at teh Path Train stations in December and February and will have skins on tractor trailers.

We are still looking for box truck owners wiling to give us free space on their trucks to feature a graphic of an athlete or author and a positive message about the value of libraries. We will pay for the design and installation of the skins. If you know anyone who owns a box truck or a company with a fleet of box trucks, please contact me via email. Thanks.

Nancy Dowd, Director
NJSL Marketing and Public Relations
ndowd@njstatelib.org

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