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We’ve moved!

Hi Everyone,
We are almost ready to launch our new website for the State Library but my webmaster was able to get our blog up a little early. All the content that was here has been updated. Please visit us and let me know what you think!! -Nancy

http://marketing.njstatelib.org/

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FROM ALA PRESIDENT ROBERTA STEVENS

Dear Colleagues,

I have long believed that authors are natural allies of libraries. Especially in these challenging times, they understand the key role that libraries and library staff play in the economic, social and educational fabric of our nation. They can speak passionately on the importance of not only sustaining, but increasing support for libraries. My presidential initiative, “Our Authors, Our Advocates: Authors Speak Out for Libraries,” is a new campaign that enlists America’s authors to become articulate and powerful spokespeople for libraries.

Please help fuel the national dialogue on America’s libraries. Spread the word. These public services announcements are available for placement on your library’s website and for sharing with your library’s advocates.

“Our Authors, Our Advocates” just launched at the ALA Midwinter Meeting. Stay tuned for more to come throughout the year. Visit http://www.ourauthorsouradvocates.org .

Thank you,

Roberta Stevens
2010-2011 President
American Library Association

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From ALA:
Public, academic and special libraries, including museum libraries, and Jewish community centers are reminded to apply by January 24 to host one of three new traveling exhibits focusing on Jewish artists who have contributed to the culture of America and the world through their lives and work. More information about the exhibitions, including the online application, is available at http://www.ala.org/jewishartists .

The exhibits were developed by Nextbook, Inc., a nonprofit organization dedicated to supporting Jewish literature, culture and ideas, and the ALA Public Programs Office, with funding from Nextbook. The national exhibit tours have been made possible by grants from the Charles H. Revson Foundation, the David Berg Foundation and the Nash Family Foundation, with additional support from Tablet Magazine: A New Read on Jewish Life.

Libraries are invited to apply to host a traveling exhibition on one of three subjects:

1. In a Nutshell: The Worlds of Maurice Sendak
Based on a major retrospective exhibition created by the Rosenbach Museum & Library, Philadelphia, this exhibit reveals the push and pull of New and Old Worlds in Sendak’s work and shows how Sendak’s artistic journey has led him deeper into his own family’s history and his Jewish identity.

2. Emma Lazarus: Voice of Liberty, Voice of Conscience
In this exhibit, a vital woman is brought to life in all her fascinating complexity. Viewers see Lazarus’s place in history as a poet, an activist and a prophet of the world we live in today. The exhibit traces her life, intellectual development, work and lasting influence.

3. A Fine Romance: Jewish Songwriters, American Songs, 1910-1965
Illustrated with colorful posters from Broadway shows and photographs of composers, singers and the casts of hit musicals and films, this exhibit highlights the lives and works of Irving Berlin, George and Ira Gershwin, Harold Arlen, Jerome Kern and a host of other Jewish songwriters who wove the American songbook deep into the fabric of American culture.

Successful applicants will host one traveling exhibition for a six-week period between April 2011 and February 2012 and receive programming and technical support from the ALA Public Programs Office. Participating libraries are expected to present at least two free public programs for adults on themes related to the exhibitions. All showings of the exhibition must be free and open to the public. Each of the exhibits requires at least 200 square feet of display space.

More information about the exhibitions, including guidelines and the online application, is available at http://www.ala.org/jewishartists . With questions, contact the ALA Public Programs Office at publicprograms@ala.org.

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It’s estimated that over 40 million eReaders will be sold by the end of the holiday season. Your library is positioned to capitalize on this trend by letting people know you have eBooks and helping them to learn how to use their devices to download your eBooks.

Alison Circle has shared the strategy Columbus Metropolitan Library is using. It’s simple and direct. I love the idea of the genius bar. Even if you don’t have a selection of readers, you could set up a genius bar where people could bring their readers in for a demonstration. There are fantastic videos already made that you can utilize on your webpage. There are lots of ideas, but it all starts with defining your audience and setting out a plan. Alison’s is outlined below, what’s yours?

1. Use the website as a point of sale to answer customer’s questions. Target audience to new eBook owners looking to download books. Focus on select readers that are compatible with the library’s e-book content. Build webpages to answer customer’s questions.

2. Promote through Facebook by engaging customers in conversation with polls and promoted content. Send an email to selected zip codes to heighten awareness and post a video wherever possible.

3. Establish a Genius Bar at two of locations with mobile display tables and seven eReaders that are compatible with the library’s eBooks to give customers a hands-on experience. Customers can even bring their own device.

4. Educated staff on the devices with training videos.

Read her entire post, it shows you the videos they created and will give you all the details you need.

Please leave a comment here and share the things your library is doing to promote your eBooks so everyone can benefit. Thanks! –Nancy

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Wow, I can’t believe it! I put put the call for “get well” letters and cards to send to our NJ Library Champion Zach Parise yesterday and today I got my first one! Hart’s off to Kim Paone, director of Matawan Aberdeen Public Library for being the first. Zach is a terrific champion for libraries and we’d like to let him know the support goes two ways. We are hoping to get a nice bundle of letters to brighten his holidays. Send your cards or letters to:
NJSL,
PO Box 520
Trenton, NJ 08625-0520
Att: Nancy Dowd

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NJWorks@yourlibrary

The State Library has launched the first segment of NJWorks@yourlibrary with the release of Learning Express Career and Job Accelerator online resource. Libraries are encouraged to keep up with the latest news, order promotional materials from the NJWorks@yourlibrary page [see tab above].

Contacts:
Nancy Dowd, Director of Marketing Email: ndowd@njstatelib.org
Gary Cooper, Media Specialist Email: gcooper@njstatelib.org

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We need your input

Part of the $7.5 million dollars NJSL received to increase broadband in NJ libraries included funding to develop resources and training to help our libraries serve job seekers. All public libraries will have access to Learning Express Career Accelerator and will be able to host computer classes for job seekers conducted by the County College Consortium. Even if you don’t have a computer lab, the CCC will bring lap tops- all you need is the space to seat people! (Questions about the program? Contact Kathi Peiffer: kpeiffer@njstatelib.org]

NJSL Marketing is charged with putting together the promotional campaign to help you publicize your library as a place for job seekers to get help. In this initial stage of planning we need your input as to what kind of materials you would want for your library. Would you take this quick poll and let us know what works best in your library?

We were thinking of creating a postcard that had a full color front. We’d keep the back blank so you could print out upcoming classes on stickers. You could mail them, leave in library or give out at outreach events. We were thinking this would give you the flexibility to keep the content specific to your library’s needs while getting a nice looking promotional piece. The other pieces are pretty standard. If you have a specific size poster that works best for you, please let us know that as well. We’ll be printing more than one item, so please check off as many as you like.

If you have any other suggestions please feel free to leave a comment or email me directly [ndowd@njstatelib.org]

Thanks! –Nancy

I’ll be posting the initial designs here soon!

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