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Archive for the ‘Workshops’ Category

The New Jersey State Library is pleased to bring an innovative marketing webcast series to our library community. We are partnering with OrangeBoy, Inc. to offer a four-part marketing series to provide hands-on guidance to acquire new cardholders, meet cardholder and community needs, and align services and programs with mission-critical goals. In this era of belt-tightening and decreased resources, the workshops will identify ways we can use marketing techniques to strengthen our value to the communities we serve.

Effective Market Research Techniques
February 24, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/972601954

Behind every great marketing effort lies a robust research component that allows organizations to make decisions based on data instead of instinct. This session will cover the following topics:

-Defining research goals

-Primary research vs. secondary research techniques

-Qualitative vs. quantitative techniques

-Survey design and analysis

-Sharing research results across the organization and your community

-How to apply research efforts to organizational goals and initiatives

Session 2: Customer Segmentation
March 24, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/355902995
Session Two builds upon the first session by provided a detailed way to assess and size your library service area, with a particular focus of community members who are existing library users. If you know who is using the library and how they are using it, you can tailor facilities, collections and programs to their needs and prioritize the audiences that directly align with mission-critical goals. The webcast covers the following topics:

-Defining customer segmentation

-Sizing and assessing your library service area

-Segmentation tools and techniques

-Examples of how libraries are using this information to manage collections, design facilities, align programs and services, and target marketing and communication efforts

Session 3:Product and Service Development
April 14, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/151054891

Financial and human resources are limited, and in some cases, shrinking for many libraries. This session provides a framework to assess, manage, enhance and add programs and services to serve targeted audiences most effectively. This approach provides libraries the ability to dedicate resources toward efforts that align with mission-critical goals and deliver community impact. Session topics include:

-Benefits of building a structured product and service development process

-Tips for evaluating existing programs and services

-How to “sunset” or end programs and services that no longer align with library priorities

-New product development tips and techniques

Session 4: Case Study – Bringing it All Together
May 26, 2011
Time: 10- 11 am
Registration Web Link: https://www2.gotomeeting.com/register/756935931

The final session ties the three previous sessions together with a case study that centers on the question “What type of job help services would best serve my library to its full advantage?” The session will cover:

-Primary and secondary market research techniques used to size the potential market of job seekers

-Segment and prioritize the market to determine different needs of job seekers

-Assess current offerings and determine gaps based on needs

-Define new offerings and build roll out plan

Presenter: Sandra Swanson
Sandra Swanson is principal and chief operating officer of OrangeBoy, Inc., a research and analytics firm headquartered in Columbus, with offices in Portland. One of OrangeBoy’s key library clients includes the Columbus Metropolitan Library (CML), Library Journal’s 2010 Library of the Year. Sandra works closely with Alison Circle, CML marketing director and author of The Bubble Room, a library marketing blog on Library Journal. OrangeBoy played an instrumental role in helping CML identify and prioritize customer segments based on library behaviors and uses. CML used this information to formulate its strategic plan and guide the organization for the past five years.

In addition to its work with CML, OrangeBoy’s partial library client list includes Santa Clara County Library, the Public Library of Cincinnati and Hamilton County, Multhomah County Library, and Cuyahoga County Library. OrangeBoy has presented at the Public Library Association, California Library Association, Ohio Library Council, The Library Journal Director’s Summit, and numerous library boards, management teams and staff training sessions.

Prior to joining the firm in 2001, Sandra worked as a product manager for LEXIS-NEXIS, where she developed one of the company’s first Windows-based search products for end users. Sandra received her MBA from Capital University and a B.A. in Communications from The Ohio State University.

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Just because the contest is over doesn’t mean the campaign to collect stories about your customers have ended. In a sense, we have only just begun! Anyone reading the news about libraries knows that communities around the nation are facing tough choices and funding for libraries is being slashed. From here on you’ll want to put your skills into action to ensure that the NJ public knows libraries transform lives and that we are a tough but essential tax choice. We are getting great press right now but we must stay vigilant. Libraries across the country are experiencing horrendous cuts and we must make sure are stories are strategic and powerful.

Several libraries have shared ways they are continuing their efforts.

Several libraries have taken the “Tell Us Your Story” to the next level.

Atlantic County Tote BagAtlantic County libraries gave away tote bags to anyone who filled out a card. They got a lot of great comments to start a storybank. See all the comments here.

Mt. Laurel Public LibraryTwo incredible librarians from Mount Laurel, Joan Serpico and Kelly Garwood, developed a form for customers to share their stories. They display a logo on the front page to make it easy for folks to share. Take a look at the form here.

Joan Divor from Burling County Library adapted the form from Snapshot Day and has been having a terrific response rate. Here’s what her form looks like: Burlington County Library’s Tell Us Your Story Form

I’ll be speaking at the HRLC Tech Talks tomorrow about the flip camera and how with a camera under $100 you can let your customers tell their stories live. This fall we’ll be partnering with the RLCs to sponsor workshops that will help you learn how to tell a strategic story AND how to use the stories and photos to create digital stories.

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Registrations are reopened for PhotoStory3

Due to an overwhelming response, we have scheduled a second webinar on how to create a digital story using Photo Story3. Join Nancy Dowd and Amy Kearns for a webinar on “How to Use PhotoStory3” and see how easy it is! This webinar will take you step-by-step through the process of creating a digital story. PhotoStory3 is a free software.

Date and Time: May 22, 10 a.m. – noon
Register now for this free webinar, seats are limited:

http://tinyurl.com/cjrlcPhotostorySecond

You will receive the log-in information after you register.

Questions: ndowd@njstatelib.org or amy@cjrlc.org

If you can make a PowerPoint you can make a digital story using this software!

This program is sponsored by the NJLA IT Section and NJ State Library.

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Are you hesitate about creating a digital story for your library because you think it’s too difficult? Join Nancy Dowd and Amy Kearns for a webinar on “How to Use PhotoStory3” and see how easy it is! This webinar will take you step-by-step through the process of creating a digital story.

Date and Time: May 19, 10 a.m. – noon

PhotoStory3 is a free software. If you can make a PowerPoint you can make a digital story using this software.

Register here for this free webinar.

You will receive the log-in information after you register.

This program is sponsored by the NJLA IT Section and NJSL.

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We talked about the importance of storybanks during the “Art of Telling a Compelling Story” workshops, this call from NPR is a perfect example of how valuable they are to libraries. If you have a story to contribute email Katie Davis at KDavisDC@aol.com.

NPR is looking for stories to air on April 30.

NPR’s Latino USA is planning a feature to air before El día de los niños/El día de los libros (Children’s Day/ Book Day) April 30, that will focus on the power of books. How have books changed the lives of your users? They are interested in stories from Latino and immigrant children. Librarians and adult users are also welcome to submit stories.

Please send stories to the Latino USA Producer Katie Davis at KDavisDC@aol.com.

Since 1993, NPR’s Latino USA has been documenting one of the most incredible transformations of American life and reality—the exploding Latino population and its integration in the a changing America. Founding executive producer and pioneer Latina journalist Maria Martin had a vision of who should be the voice of this important story of American transformation when she chose award-winning multimedia journalist Maria Hinojosa to anchor the program.

http://latinousa.kut.org/

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Erik Boekesteijn and Jaap van de Geer, librarians from DOK, the “library concept center” came to New Jersey. What an inspirational event! We will post details from the presentation this week but meanwhile take a peek at some photos we posted on Flickr.

Amy Kearns posted a video demonstrating Augmented Reality that Erik and Jaap spoke about.

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So far the New Jersey State Library have conducted five marketing workshops on how to create a compelling story and they are going great. Helen Snowden from Camden County Library thought the one she attended was a great way to learn to tell stories librarians hear everyday. We’ve heard others describe them as “inspirational” and ” a way to tell a story and how to do it well”.

I’m getting excited listening to the incredible stories that are being developed. Yesterday Beth Egan had me in tears as she told the story of a woman with cancer who found the right doctors and was able to better understand what they were saying to her as a result of her library. The other day a teen librarian shared a compelling story of how he was able to move beyond “policing” teens to “friending” them. What participants are learning is that these stories can be shared in many venues to communicate their library’s message AND can serve as the base to create a powerful digital story.

I think Jane Folger from Maplewood said it best, “Yesterday I thought it was important to tell our story in terms of how much circulation has increased, or how many people came to our storytimes. Now I am asking myself, “Who cares? “And why should they care?” This is such a useful context for telling our stories and I feel it will help us to advocate for libraries more effectively.”

I can’t wait to meet everyone who has signed up for the next group of workshops! -Nancy

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